Landsforeningen av helsesykepleiere -
In Safe Hands

This series of five animations, created for Landsforeningen av Helsesykepleiere, explores essential topics in infant brain development, emotional regulation, and parenting challenges, providing vital guidance for new parents to foster a safe and nurturing environment.

Client:

LaH

Agency:

Visual Lab

Production:

Perception7

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We’re proud to present our latest animation series created in collaboration with Visual Lab, Fromsquare and the Norwegian National Association of Public Health Nurses (Landsforeningen av Helsesykepleiere).

This project highlights the importance of healthy child upbringing to optimize brain development in the crucial early years of life. The series, grounded in psychological research, provides critical insights into how violence, stress, and an unpredictable environment can negatively impact a baby’s brain, emotions, and cognitive abilities.

With five engaging chapters, we explain complex topics such as 'What is violence against children?’, 'How does violence affect an infant?’, and 'What can parents do to handle challenges without resorting to violence?’ These animations are now part of a national campaign to raise awareness among new parents in health centers across Norway, translated into several languages for greater reach.

The project was featured on NRK, Norway’s national broadcaster.