In the first animation of the series for NattoPharma, we brought the character Osteocalcin to life, explaining how Vitamin K2 activates this essential protein to help build strong, healthy bones, while highlighting the benefits of MenaQ7.
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In this engaging 3D animated series, we had the pleasure of creating a dynamic duo of characters—Osteocalcin and MGP—to bring the science of calcium metabolism and Vitamin K2 to life. Our challenge was to take a complex subject, deeply rooted in biochemistry, and make it accessible, fun, and visually appealing for a wide audience, all while staying true to the latest scientific research.
Through this playful yet scientifically accurate approach, we helped NattoPharma explain how their product, MenaQ7 Vitamin K2, supports calcium distribution in the body—keeping it away from arteries and soft tissues and directing it to build strong bones. Each animation showcases these important processes with humor and clarity, making a serious health topic enjoyable to watch.
By blending educational content with vibrant character animation, we delivered a series that’s not just informative but also a joy to watch. This collaboration with NattoPharma proves that animation can make even the most technical subjects relatable, while still maintaining a high standard of professionalism.
It was a rewarding project for both us and NattoPharma, and the animations continue to play a key role in the promotion of their products.
